Glassworks Amsterdam commissioned us to facilitate the studio motion control shoot for this Christmas campaign for German store, Penny. The intricate sets were rigged and lit in our Birmingham studio and served as backgrounds for the CG animated characters. The story follows a struggling single mother who makes Christmas special for her son using creativity and limited resources. The film formed part of a larger campaign by Penny to help tackle poverty in Germany, with a tagline of ‘Christmas doesn’t need much, only love’. Take a peek at the behind-the-scenes footage here.
Directed by Rudiger Kaltenhauser and Darren Macpherson