Commissioned by West Mercia Police as part of their Safer Roads Partnership scheme, we developed, designed, built and shot this first of four films to remind against the dangers of careless driving. The theme of this one: impatience. The brief came from a need to hold a mirror up to drivers’ bad habits in a way that was shareable without being preachy. It worked! The film received 100k views via the partnerships @ThinkSaferRoads Twitter feed in its first week.
Client: West Mercia Police / Safer Roads Partnership