A nice thing happened recently. The second edition of The Fundamentals of Animation was published and our ‘Legends’ film for Pilsner Urquell was covered in some great detail in the book’s ‘Design as Concept’ section, together with a feature on the studio in general. Enormous thanks to Samantha Moore and Paul Wells for allowing us to be part of this. It’s one thing to be ploughing your furrow, often in the dark (metaphorically and literally) and so focused on the aims of the storyboard, that you don’t think you’re ever breaking any ground. Being interviewed by Sam and having the Legends project broken down in such granular detail made me realise that we did actually try a few new things. We’re genuinely honoured to be featured in such a staple industry publication.
We’re delighted to announce that Pilsner Urquell ‘Legends’ has been given an International Award for Animation by the Sichuan TV Festival in Chengdu, China.
Founded in 1991, the biennial Sichuan TV Festival (SCTVF) is the leading international content market and awards in Asia. It is hosted by the State Administration of Radio, Film and Television (SARFT) and Sichuan Provincial People’s Government and organized by Sichuan Radio, Film and Television Bureau and Sichuan Radio & Television.
Throughout the twenty year History of the festival, it has encouraged the participation of media companies, associations and cultural representatives from around the world. It has become one of the most reputable TV festivals and the most effective platforms to access the most updated TV and film marketing information in China and Asia.
History of The Awards for Animation
For more than 20 years, Sichuan TV Festival has promoted itself in structure, scale, branding and social influence. The fast-growing event has developed itself into one of China’s grandest and most influential TV galas. It not only witnessed TV media’s great reform and development in China, but also made important contributions to the communication, cooperation and development of the TV industry between China and the world. As the main event of Sichuan TV Festival, while enhancing its reputation and influence both at home and abroad, International “Gold Panda” Awards for Animation encourages China’s original animation production and promotes communication between Chinese and overseas animation. The entries’ number, quality and category as well as the number of entrant territories increase year by year, gradually developing itself into a reputed international animation awards of influence, authority and credibility.
After winning a British Animation Award and being in competition at this year’s Annecy International Film Festival, we’re thrilled to add that our ‘Legends’ film has been nominated in not one, but two categories in the RTS Midlands Awards this year! It has been shortlisted in the Best Promotional Programme category and is also in the final selection for Best Production Craft Skills. This is the second time the studio has been nominated in these awards since the short film, ‘The Animal Book’ made it through back in 2007.
In other news, the film is also in competition at this year’s KLIK Animation Festival in Amsterdam in the International Commissioned Film Competition. The festival takes place between 12th and 17th November. This makes September a triple nomination month for this film. Thanks again to all the crew who worked so hard on this project enabling the film to keep on trucking round the world. Biscuits methinks…
Since winning the British Animation Award last year in the Public Choice Category, we learned this week that our ambitious paper animation for Pilsner Urquell ‘Legends’ has made the official competition selection at Annecy 2013. It’s another great testament to all involved, especially to Co-Producer Jim Turner. It will be screening amongst a selection of 22 other commissioned adverts from around the world on three occasions during the festival.
June 10th Theatre “MJC Novel” 14h00 (02:00 PM)
June 11th Theatre “Decavision2″ 18h00 (06:00 PM)
June 15th Theatre “Salle Pierre Lamy” 18h00 (06:00 PM)
Incidentally, ‘Salle Pierre Lamy’ (name of cinema above) is the namesake of a puppet duo created by Ian Whittle, one of the Lead Animators/Trojans/Nightshift Hero’s from the Pilsner shoot. We rather like that.